Selected work
The work.
And the thinking behind it.
Start with the business circumstances, examine the strategic decision and see the work that followed. These stories connect commercial thinking with practical delivery, showing our contribution alongside each client’s people and advisers. Where outcomes are reported by clients, we identify them as such.
From our work / Umberslade
A brand built
over 25 years.
Strategic direction, two rebrands and ongoing delivery for Umberslade and its specialist divisions.
Explore the work ↗Commercial outcomes and performance figures are client-reported. Relationship lengths describe continuity. The infoboss acquisition is also documented in a linked public announcement.
25-year partnership
Umberslade
Helping a growing specialist group explain its wider offer through strategic positioning, two rebrands and division launches. Ongoing marketing delivery supports sales conversations and tenders.
Read the case study
20+ year partnership
Excel / Mayflex
Turning technical evidence into a stronger market proposition, supported by campaigns, packaging and sales tools. Major project wins and greater pricing confidence, reported by the client.
Read the case study
Growth, exit & beyond
Mediline Group
Investors, board-level partners and the marketing department – through strategic pivots, growth and a two-part exit, with continuing consultancy for the new owners.
Read the case studyThree-year partnership
infoboss
Three years of commercial positioning, partner strategy and marketing delivery in the journey to acquisition. Our contribution is client-reported; the acquisition is publicly announced.
Read the story
15-year relationship
University of Birmingham
Fifteen years of earned trust and strategic support through to delivery, including Lucy’s leadership of Design and Publications during a transition between department heads.
Read the story
Business development & delivery
ECOPROCORK
Business planning, proposition, brand and digital delivery for a cork-coating business.
Read the story
Research, proposition & launch
Elevate
Board-level discovery and research with Mayflex / Excel Networking’s internal teams. Defining a specialist data-centre proposition, then carrying the agreed direction into Elevate’s name, identity and launch materials.
Read the story
Public-health communications
NHS
Trusted to challenge the starting point, align healthcare teams and develop the campaign with young people. Strategic support through to delivery, with a client-reported 78% increase in LARC uptake.
Read the storyPositioning & market development
Anopol – We do difficult.
A highly specialist business. Decades of expertise. Too few people knew it existed. We worked with Anopol’s team to define what made the business valuable,…
Read the story
Positioning & joined-up campaigns
Priority Exhibitions
A design and manufacturing business with remarkable work to show. Truth-led positioning and joined-up campaigns gave marketing directors clearer evidence of Priority’s capability and reliable delivery.
Read the story
Hospitality concept & experience
Figgo
Understanding the trade first, then shaping an adaptable pre- and post-event meeting place. A mixed-audience hospitality concept connecting food, price, service speed, staffing and space at the ICC.
Read the story
Product proposition & launch
Drive Software Solutions
Insight-led strategy for the SME grey fleet opportunity. Turning Drive’s enterprise technology into ODO’s focused proposition, simpler product experience, brand and marketing tools ready for launch.
Read the story
Positioning & ongoing delivery
Nationwide Fire Sprinklers
Repositioning bespoke engineering around value and differentiation, then delivering across website, social media, press and direct mail – supported by evidence and case studies. A full order book, reported by the client.
Read the story
Proposition, naming & identity
OGLE
Business thinking, proposition and naming for a specialist land consultancy. A memorable identity connecting location, attention and commercial opportunity, supporting OGLE’s launch.
Read the story
Proposition & campaign delivery
Hapi
Challenging the board’s product-led sales approach, understanding HR buyers’ motivations and aligning teams around a clearer proposition. Strategy through to identity and campaign delivery for Hapi / Personal Group.
Read the story
Marketing model & implementation
Forever Living Products
Distributor insight shaped a self-funding marketing model: paid-for materials supported reinvestment and more selective use. Strategy carried through literature, Clean 9 packaging, product brands and international events.
Read the story
Group proposition & brand
Dignity Funeral Services
Discovery, strategy, planning and implementation for Dignity – preserving family names and local trust while repositioning the group for changing expectations and competition.
Read the story
Proposition & digital delivery
CSCM
Uncovering the value behind an established SME IT business. Team discovery and a clearer proposition through to service structure, identity and a website reflecting its support and infrastructure capability.
Read the story
Commercial direction & change
Cook + Associates
Strategic discovery and a clearer portfolio for an international exhibition business. A COVID pivot to virtual exhibitions supported continuity, followed by an eventual sale reported in the project account.
Read the story
Ongoing design & digital programme
ELEY
An ongoing design programme spanning a substantial digital platform, merchandise ordering, international search visibility and sponsorship communications, alongside photography, literature and an adidas merchandise range.
Read the story