Hapi

Visual identity / marketing campaign

Hapi from the Personal Group is an innovative new desktop and mobile app designed to revolutionise the  way employees engage with their company’s particular salary sacrifice scheme. It made understanding and taking advantage  of salary sacrifice and other employee benefits simple  and straightforward. HR Managers needed to know  about it.
There’s very little to do with tax benefits that’s interesting. So after getting to grips with the product ourselves, we created a proposition and strong visual identity for the brand. It needed to be something that would allow us  to explain both the technical innovations of Hapi and  the complexities of salary sacrifice in a way that would  grab and hold attention of some of the UK’s leading  HR Directors.

” Brilliantly gritty in your approach.  Constructive challenge to help us see what  we have and what we don’t have, to make  our product more relevant and easier to communicate and influence our target. The proposition focus on outcomes and benefits of staff attraction and retention  have proved to be a powerful differentiator giving us a structure and story to our communications. It’s engaging on social media too, creating a more profound and broader two-way conversation.” “