Hapi from the Personal Group is an innovative new desktop and mobile app designed to revolutionise the 
way employees engage with their company’s particular salary sacrifice scheme. It made understanding and taking advantage 
of salary sacrifice and other employee benefits simple 
and straightforward. HR Managers needed to know 
about it.
There’s very little to do with tax benefits that’s interesting. So after getting to grips with the product ourselves, we created a proposition and strong visual identity for the brand. It needed to be something that would allow us 
to explain both the technical innovations of Hapi and 
the complexities of salary sacrifice in a way that would 
grab and hold attention of some of the UK’s leading 
HR Directors.