Product Development & Launch

CSCM is a strategic IT business partner working with a national and international client base. Having grown organically, it had a confused product and service offering – fundamentally underselling itself.

Our brand spanking workshop engaged the CSCM team, developed the understanding of the product and service capabilities, expertise, value and ambitions for growth.

The objective; to align thinking, provide clarity, restructure product and services and determine a framework that genuinely represents their vision, credentials and how they positioned their services and themselves in the market.

With the target market understood, proposition within it clearly defined, and product sets renewed – we created an identity and assets for development across all marketing activity.

As a critical marketing tool, the new website was structured to incorporate all these developments and to showcase their new brand.

A reliable, easy to administer site to ensure content was relevant, timely and developing inline with their own business ambition.

cscm brand design, white safety helmet with brand logo, Align and Pull


Brand development / corporate literature


Name generation / product development UX / UI

For brands looking to strategic craft, and create experiences that deliver purpose, value and impact, we’d love to work with you.

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