Brand & market positioning
Give customers a reason
to choose your business.
We help you decide which customers to focus on, what makes your business valuable to them and how to communicate that clearly. Then we carry that thinking into your brand, website, campaigns and sales materials.
From our work / Elevate
Make the value clear.
Your name, identity and message should make it easier for customers to understand what you offer and why they should choose you.
Explore the Elevate workStart with the choice
your customer makes.
Your business may have moved on while its reputation has stood still. Perhaps you have expanded your offer, entered a new market or developed capabilities that customers don’t yet recognise.
We look at what customers value, how they compare suppliers and where your strengths make a meaningful difference. Together, we agree a clear position and the evidence needed to support it.
From positioning
to practical tools.
01 / Position
Be clear about your value.
Identify the customers and opportunities worth pursuing. Define what you offer, why it matters to them and what gives them confidence to choose you.
02 / Expression
Make that value recognisable.
Develop the words and visual identity that communicate your position. This may include naming, messaging and design, while retaining the recognition and strengths your brand already has.
03 / Application
Put it to work.
Apply the direction across websites, campaigns, sales materials, packaging and communications. We coordinate delivery and give your team the guidance and tools to use the brand consistently.
Excel / Mayflex.
A partnership spanning more than 20 years.
Excel’s products performed better than their reputation suggested. We put technical evidence at the heart of the proposition, then carried it through advertising, literature and sales tools to give buyers clearer reasons to choose Excel.
Questions you may be asking.
How can we compete on value rather than price?
Give customers clear reasons to value the difference. We examine what matters to buyers, where your offer is stronger and how to demonstrate it through evidence, messaging and sales materials.
How do we make a complex technical offer easier to understand?
Start with the customer’s application and the problem you solve. Then provide the right level of technical detail for each person involved in the buying decision.
Do we need a rebrand?
We first establish what has changed and what is already working. You may need clearer messaging, an updated identity or a more substantial change. The scope follows the business need.
What does a project involve?
It can begin with customer research and positioning, then move into messaging, identity and practical materials. We agree the priorities, responsibilities, timing and fees before work begins.
Who needs to be involved?
Usually an owner or senior decision-maker, alongside people who understand your customers and sales conversations. We work with your existing team and agree how decisions will be made.
A clear position.
A consistent direction.
Positioning helps you decide which opportunities to pursue, which offers to prioritise and how your team explains their value.
We can work with you on a focused project or continue as your strategic and marketing partner, putting that direction into practice as the business develops.