Developing equity within such a strong brand and visual identity.

Developing equity within such a strong brand and visual identity translated well across the various communication channels. Our initial focus was the redesign of the website and corporate brochure. With such high-level users and brand advocates, primary photography and messaging revolved around the interaction with these shooting professionals and industry events to encourage customer engagement, time on site and repeat visits. The site went live during the lead up to the London 2012 Olympics so included a live score board and social media feeds.