The leadership team Nationwide Fire Sprinklers understood that “what got us here, won’t necessarily get us there” as they became a sizeable organisation. The communications to existing and new prospective clients was no longer fit for purpose or represented the capability and experience of NFS.
There was no decreeable differentiation from the competition. Margins are slowly dropping due to weak value perception and competing with inferior but better-perceived products and services.
Many sectors have different requirements, and the one size fits all approach was not working. A clear proposition, strategy, identity, website and campaign delivered!
” Our order book is full, and we are currently refusing orders as we simply don’t have the workforce capacity to meet the demand. There are, as they say, worse problems to have. “