Forever Living is the largest producer of Aloe Vera and manufacturer of Aloe based products sold through a network-marketing business model that turns over $4bn. With individual managers in each country left to develop their own brand guidelines, the company’s communications had become increasingly disjointed. Forever Living UK asked us to create a new brand strategy and visual identity that was more closely aligned to the brand’s original core proposition.
The new approach would inform the UK marketing strategy, with the identity rolling out across a range of promotional materials, packaging and sales collateral designed to recruit distributers, engage a UK audience and grow the business opportunity. It would also be used to brand global events that bring together the company’s top distributers from countries across the world.
Better communications have engaged customers and impressed distributors to the point that the UK has become the fastest growing market in Forever Living’s network.
In fact, our brand identity has since been adopted by Forever Living’s home market in the US. A cohesive brand has allowed them to streamline materials and co-ordinate the marketing efforts on either side of the Atlantic. Which in turn has meant real cost efficiencies.