Forever Living Products

Brand visual identity / packaging / campaign / literature

Forever Living is the largest producer of Aloe Vera and manufacturer of Aloe based products sold through a network-marketing business model that turns over $4bn. With individual managers in each country left to develop their own brand guidelines, the company’s communications had become increasingly disjointed. Forever Living UK asked us to create a new brand strategy and visual identity that was more closely aligned to the brand’s original core proposition.
The new approach would inform the UK marketing strategy, with the identity rolling out across a range of promotional materials, packaging and sales collateral designed to recruit distributers, engage a UK audience and grow the business opportunity. It would also be used to brand global events that bring together the company’s top distributers from countries across the world.
Better communications have engaged customers and impressed distributors to the point that the UK has become the fastest growing market in Forever Living’s network.
In fact, our brand identity has since been adopted by Forever Living’s home market in the US. A cohesive brand has allowed them to streamline materials and co-ordinate the marketing efforts on either side of the Atlantic. Which in turn has meant real cost efficiencies.

” It’s difficult to believe the scale of what we achieved this last week. The entire team worked brilliantly together to pull off something truly unique. I’ve had nothing but massive praise and admiration from everyone connected and I am so delighted with the entire event. You would not believe how many positive social comments, emails, letters and calls that we’ve been receiving. It’s 10 times what we’ve had in the past and my hope is that the energy and excitement that we created will continue and extend the life and value of the Rally. I am confident that the event will make a direct and positive affect on the global business in this next year. It would not have happened without you and I am truly thankful for your time, commitment, creativity, attention to detail and awesomeness. Thank you, thank you and thank you again! We did good!” “


FTSE 250 Brand creation / roll out


Visual identity / marketing campaign

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