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Umberslade / Long-term brand and commercial support

Keeping a growing specialist group clear and connected.

Over a 25-year partnership, we have helped Umberslade develop its positioning, evolve its brand and introduce new divisions, supported by ongoing marketing for sales, tenders and recruitment.

Client

Umberslade

Sector

Specialist construction

Our role

Strategic positioning · brand development · ongoing marketing delivery

Umberslade branding on the orange and white pickup

Identity in everyday use

Umberslade.
One group. Specialist services.

A shared visual system connects the group while giving each division space to explain its expertise.

Explore the design work

25 years
Together

An evolving brand
As the group grew

New divisions
One group

The challenge

Umberslade began with two people and a Portakabin. As it grew into a group of specialist businesses, customers needed to understand its expanding services while recognising the experience and reputation behind the group.

The brand needed to develop with the business, giving each division a clear focus while keeping the group connected.

Our approach

We worked with the leadership team to clarify the positioning and evolve the brand through successive stages of growth.

Rebrands and division launches gave specialist services their own identity within a shared visual system. The same direction guided everyday communications, from the first sales conversation to the team’s presence on site.

The design in use

From print
to the building site.

Umberslade team member in branded safety clothing inside a warehouse
Umberslade team member on scaffolding at a construction project
Umberslade team members with a branded Groundworks vehicle
SnagZero branding on an orange excavator at an Umberslade construction site

What we delivered

Our role spans naming, identity, websites, sales materials, tender communications, fleet graphics, workwear and photography.

“Minimum fuss. Maximum service.” gave the team a straightforward message, while SnagZero helped explain its approach to quality.

Regular site photography created a library of real people, projects and equipment. Project stories, including the work at Moseley Road Swimming Baths, showed how Umberslade approached demanding jobs and the experience it could bring to similar projects.

The photographic record

Photographing
the work.

Site visits document the people, projects, equipment and fleet. The photographs give the team a library of real work for tenders, recruitment and communications.

Four Umberslade team members in blue hard hats and orange workwear on a strip-out site
On location / Teams and projects.
Umberslade fleet photography
In use / The fleet at work.
A cat beside an Umberslade worker’s safety boots on site

The photographic archive

More from
the photo library.

Explore the full gallery – 71 photographs
Light and structure inside a stripped industrial building

01 / Light and structure inside a stripped industrial building

Umberslade operator inside a machine cab
02 / operator inside a machine cab
Umberslade team handling removed building materials
03 / team handling removed building materials
Team member moving a blue materials trolley
04 / Team member moving a blue materials trolley
Moving site materials through a building
05 / Moving site materials through a building
Umberslade team at work during an interior strip out
06 / team at work during an interior strip out
Materials handling beside a blue industrial skip
07 / Materials handling beside a blue industrial skip
Umberslade team member in branded safety clothing
08 / team member in branded safety clothing
Sprayed site marking on a floor
09 / Sprayed site marking on a floor
Umberslade team member directing work beside an excavator
10 / team member directing work beside an excavator
Umberslade identity on an excavator arm
11 / identity on an excavator arm
Excavator working during an interior strip out
12 / Excavator working during an interior strip out
Umberslade Diamond Drilling branded fleet on site
13 / Diamond Drilling branded fleet on site
Detail of Umberslade branded machinery
14 / Detail of branded machinery
Compact excavator at an interior project
15 / Compact excavator at an interior project
Umberslade Diamond Drilling branding on safety workwear
16 / Diamond Drilling branding on safety workwear
Branded drilling workwear and site activity
17 / Branded drilling workwear and site activity
Umberslade fleet and machinery at an urban project
18 / fleet and machinery at an urban project
Detail of red fleet equipment
19 / Detail of red fleet equipment
Umberslade Diamond Drilling vehicle graphics
20 / Diamond Drilling vehicle graphics
Detail of a diamond cutting blade

21 / Detail of a diamond cutting blade

Umberslade floor protection and site presentation
22 / floor protection and site presentation
Umberslade team inside a project building
23 / team inside a project building
Umberslade team in branded workwear
24 / team in branded workwear
View through drilling equipment on site
25 / View through drilling equipment on site
Team member on an industrial stairway
26 / Team member on an industrial stairway
Umberslade team member working from a platform
27 / team member working from a platform
Umberslade name on site equipment
28 / name on site equipment
Branded van and team inside an industrial building
29 / Branded van and team inside an industrial building
Umberslade fleet and team in a large industrial interior
30 / fleet and team in a large industrial interior
Wide view of an Umberslade industrial project
31 / Wide view of an industrial project
Umberslade Strip Out branding on safety clothing
32 / Strip Out branding on safety clothing
Site tools and materials during interior works
33 / Site tools and materials during interior works
Umberslade team member in a branded office setting
34 / team member in a branded office setting
Concrete drilling work in progress
35 / Concrete drilling work in progress
Detail of drilling equipment in use
36 / Detail of drilling equipment in use
Umberslade machinery inside a large building
37 / machinery inside a large building
Umberslade excavator working inside an industrial building
38 / excavator working inside an industrial building
Umberslade branding on a site skip
39 / branding on a site skip
Concrete drilling beside a red wall
40 / Concrete drilling beside a red wall
Umberslade team portrait in branded safety clothing

41 / team portrait in branded safety clothing

Umberslade team portrait against brand graphics
42 / team portrait against brand graphics
Umberslade team member against geometric brand graphics
43 / team member against geometric brand graphics
Specialist services lettering on a branded vehicle
44 / Specialist services lettering on a branded vehicle
Detail of service lettering on a vehicle
45 / Detail of service lettering on a vehicle
Umberslade team operating specialist drilling equipment
46 / team operating specialist drilling equipment
Experts in Diamond Drilling identity on workwear
47 / Experts in Diamond Drilling identity on workwear
Umberslade Diamond Drilling identity on orange clothing
48 / Diamond Drilling identity on orange clothing
Umberslade branded fleet and equipment display
49 / branded fleet and equipment display
Umberslade branded machinery at a groundworks site
50 / branded machinery at a groundworks site
Excavator and groundwork at an Umberslade site
51 / Excavator and groundwork at an site
Drainage pipes during groundworks
52 / Drainage pipes during groundworks
Umberslade team member at an industrial interior project
53 / team member at an industrial interior project
Site detail with a cat beside a team member
54 / Site detail with a cat beside a team member
Overhead view of a groundworks project
55 / Overhead view of a groundworks project
Wide view of a construction site
56 / Wide view of a construction site
Umberslade drilling team member at work
57 / drilling team member at work
Umberslade team member wearing site protective equipment
58 / team member wearing site protective equipment
Umberslade team member at an outdoor project
59 / team member at an outdoor project
Interior structure following strip out work
60 / Interior structure following strip out work
Umberslade branded excavator seen through site equipment

61 / branded excavator seen through site equipment

Pattern of openings in a concrete floor
62 / Pattern of openings in a concrete floor
Excavation machinery and stone at a groundworks site
63 / Excavation machinery and stone at a groundworks site
Excavators at an outdoor construction project
64 / Excavators at an outdoor construction project
Umberslade identity on an orange excavator arm
65 / identity on an orange excavator arm
Umberslade team members beside a branded vehicle
66 / team members beside a branded vehicle
Branded Umberslade vehicle framed by a building opening
67 / Branded vehicle framed by a building opening
Umberslade branded pickup vehicle
68 / branded pickup vehicle
Umberslade Groundworks vehicle lettering
69 / Groundworks vehicle lettering
Umberslade fleet at an urban construction project
70 / fleet at an urban construction project
Minimum fuss maximum service vehicle graphics
71 / Minimum fuss maximum service vehicle graphics

The value created

Umberslade gained a consistent way to explain its specialist services and demonstrate its experience.

Sales materials help customers understand the offer. Tender communications show relevant projects and capabilities. Recruitment content introduces the people and work behind the business.

The partnership connects long-term direction with the practical tools the team uses every day.

Growing into new services or divisions?

Let’s keep the whole business clear to its customers.

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