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Umberslade / 25-year partnership

25 years of building
Umberslade’s brand.

A 25-year partnership connecting strategic positioning, brand development and ongoing marketing delivery as Umberslade grew into a group of specialist businesses.

Client

Umberslade

Sector

Specialist construction

Our role

Strategic positioning · brand development · ongoing marketing delivery

Umberslade identity applied to its white van

Identity in everyday use

One group.
Specialist services.

A shared visual system connects the group while giving each division space to explain its expertise.

Explore the design work ↗

25 years
Together

Two rebrands
As the group grew

New divisions
One group

From a start-up
to a specialist group.

Umberslade began with two people and a Portakabin. Growth brought new services and specialist divisions, creating a commercial challenge: help buyers understand the wider offer while retaining a clear group identity.

We worked with the leadership team on positioning, two rebrands and division launches. The same strategic direction guided everyday marketing delivery, from the first sales conversation to the team’s presence on site.

The design in use

From print
to the building site.

Umberslade branded print with Minimum fuss Maximum service message
01 / Print and direct marketing. “Minimum fuss. Maximum service.” gives the team a straightforward message to carry into sales materials.
Umberslade Experts Diamond Drilling identity on workwear
02 / Division branding. Specialist services need their own names and messages. A shared design system keeps the connection to the group clear.
Umberslade diamond drilling vehicle graphics
03 / Fleet graphics. Clear division names and bold graphics make the service identifiable on site and on the road.
Umberslade SnagZero campaign artwork
04 / SnagZero. The campaign puts the focus on setting standards before work starts, giving the team a way to explain its approach to quality.

A clearer offer.
Practical commercial tools.

Our role spans strategy, naming and identity through to websites, sales materials, tender communications, fleet graphics, workwear and photography.

The work makes specialist services easier to understand and gives the team a consistent way to present its experience. Each application supports a practical task: explain the offer, inform a buying decision or provide evidence for a tender.

The photographic record

Photographing
the work.

Site visits document the people, projects, equipment and fleet. The photographs give the team a library of real work for tenders, recruitment and communications.

Umberslade site photography
On location / Teams and projects.
Umberslade fleet photography
In use / The fleet at work.

The photographic archive

More from
the photo library.

Explore the full gallery – 71 photographs
Light and structure inside a stripped industrial building
01 / Light and structure inside a stripped industrial building
Umberslade operator inside a machine cab
02 / Umberslade operator inside a machine cab
Umberslade team handling removed building materials
03 / Umberslade team handling removed building materials
Team member moving a blue materials trolley
04 / Team member moving a blue materials trolley
Moving site materials through a building
05 / Moving site materials through a building
Umberslade team at work during an interior strip out
06 / Umberslade team at work during an interior strip out
Materials handling beside a blue industrial skip
07 / Materials handling beside a blue industrial skip
Umberslade team member in branded safety clothing
08 / Umberslade team member in branded safety clothing
Sprayed site marking on a floor
09 / Sprayed site marking on a floor
Umberslade team member directing work beside an excavator
10 / Umberslade team member directing work beside an excavator
Umberslade identity on an excavator arm
11 / Umberslade identity on an excavator arm
Excavator working during an interior strip out
12 / Excavator working during an interior strip out
Umberslade Diamond Drilling branded fleet on site
13 / Umberslade Diamond Drilling branded fleet on site
Detail of Umberslade branded machinery
14 / Detail of Umberslade branded machinery
Compact excavator at an interior project
15 / Compact excavator at an interior project
Umberslade Diamond Drilling branding on safety workwear
16 / Umberslade Diamond Drilling branding on safety workwear
Branded drilling workwear and site activity
17 / Branded drilling workwear and site activity
Umberslade fleet and machinery at an urban project
18 / Umberslade fleet and machinery at an urban project
Detail of red fleet equipment
19 / Detail of red fleet equipment
Umberslade Diamond Drilling vehicle graphics
20 / Umberslade Diamond Drilling vehicle graphics
Detail of a diamond cutting blade
21 / Detail of a diamond cutting blade
Umberslade floor protection and site presentation
22 / Umberslade floor protection and site presentation
Umberslade team inside a project building
23 / Umberslade team inside a project building
Umberslade team in branded workwear
24 / Umberslade team in branded workwear
View through drilling equipment on site
25 / View through drilling equipment on site
Team member on an industrial stairway
26 / Team member on an industrial stairway
Umberslade team member working from a platform
27 / Umberslade team member working from a platform
Umberslade name on site equipment
28 / Umberslade name on site equipment
Branded van and team inside an industrial building
29 / Branded van and team inside an industrial building
Umberslade fleet and team in a large industrial interior
30 / Umberslade fleet and team in a large industrial interior
Wide view of an Umberslade industrial project
31 / Wide view of an Umberslade industrial project
Umberslade Strip Out branding on safety clothing
32 / Umberslade Strip Out branding on safety clothing
Site tools and materials during interior works
33 / Site tools and materials during interior works
Umberslade team member in a branded office setting
34 / Umberslade team member in a branded office setting
Concrete drilling work in progress
35 / Concrete drilling work in progress
Detail of drilling equipment in use
36 / Detail of drilling equipment in use
Umberslade machinery inside a large building
37 / Umberslade machinery inside a large building
Umberslade excavator working inside an industrial building
38 / Umberslade excavator working inside an industrial building
Umberslade branding on a site skip
39 / Umberslade branding on a site skip
Concrete drilling beside a red wall
40 / Concrete drilling beside a red wall
Umberslade team portrait in branded safety clothing
41 / Umberslade team portrait in branded safety clothing
Umberslade team portrait against brand graphics
42 / Umberslade team portrait against brand graphics
Umberslade team member against geometric brand graphics
43 / Umberslade team member against geometric brand graphics
Specialist services lettering on a branded vehicle
44 / Specialist services lettering on a branded vehicle
Detail of service lettering on a vehicle
45 / Detail of service lettering on a vehicle
Umberslade team operating specialist drilling equipment
46 / Umberslade team operating specialist drilling equipment
Experts in Diamond Drilling identity on workwear
47 / Experts in Diamond Drilling identity on workwear
Umberslade Diamond Drilling identity on orange clothing
48 / Umberslade Diamond Drilling identity on orange clothing
Umberslade branded fleet and equipment display
49 / Umberslade branded fleet and equipment display
Umberslade branded machinery at a groundworks site
50 / Umberslade branded machinery at a groundworks site
Excavator and groundwork at an Umberslade site
51 / Excavator and groundwork at an Umberslade site
Drainage pipes during groundworks
52 / Drainage pipes during groundworks
Umberslade team member at an industrial interior project
53 / Umberslade team member at an industrial interior project
Site detail with a cat beside a team member
54 / Site detail with a cat beside a team member
Overhead view of a groundworks project
55 / Overhead view of a groundworks project
Wide view of a construction site
56 / Wide view of a construction site
Umberslade drilling team member at work
57 / Umberslade drilling team member at work
Umberslade team member wearing site protective equipment
58 / Umberslade team member wearing site protective equipment
Umberslade team member at an outdoor project
59 / Umberslade team member at an outdoor project
Interior structure following strip out work
60 / Interior structure following strip out work
Umberslade branded excavator seen through site equipment
61 / Umberslade branded excavator seen through site equipment
Pattern of openings in a concrete floor
62 / Pattern of openings in a concrete floor
Excavation machinery and stone at a groundworks site
63 / Excavation machinery and stone at a groundworks site
Excavators at an outdoor construction project
64 / Excavators at an outdoor construction project
Umberslade identity on an orange excavator arm
65 / Umberslade identity on an orange excavator arm
Umberslade team members beside a branded vehicle
66 / Umberslade team members beside a branded vehicle
Branded Umberslade vehicle framed by a building opening
67 / Branded Umberslade vehicle framed by a building opening
Umberslade branded pickup vehicle
68 / Umberslade branded pickup vehicle
Umberslade Groundworks vehicle lettering
69 / Umberslade Groundworks vehicle lettering
Umberslade fleet at an urban construction project
70 / Umberslade fleet at an urban construction project
Minimum fuss maximum service vehicle graphics
71 / Minimum fuss maximum service vehicle graphics

Relationship history and commercial outcomes are client-reported. The 25-year partnership records continuity; this case study makes no quantified claim for revenue or profit generated by the work.

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