infoboss / Commercial positioning and partner strategy
Making complex software
easier to understand and buy.
Over three years, we helped infoboss clarify its software proposition, develop a partner-led route to market and maintain consistent marketing through its journey to acquisition.
Client
infoboss
Sector
Data management & AI software
Our role
Commercial proposition · partner strategy · marketing delivery
The challenge
The owners wanted to build a more valuable business towards an exit. Their software could address many data-management challenges, but that flexibility made the offer difficult to explain.
Potential customers needed to understand the problems it could solve for them. Potential partners needed to see how it could strengthen their own services.
Our approach
We connected the owners’ ambitions with customer needs, the technology’s strengths and opportunities for growth.
We developed propositions for defined markets, giving the team a clearer way to explain the software’s relevance. Alongside this, we helped shape a partner strategy for IT consultancies, managed service providers and specialist organisations with established customer relationships.
What we delivered
We developed the partnership benefits, recruitment messaging and campaigns needed to introduce the opportunity to prospective partners.
That direction also shaped thought-leadership articles, sector content, LinkedIn activity, email campaigns, follow-up communications and customer stories. We worked alongside the infoboss team throughout the three-year relationship, combining strategic input with ongoing marketing delivery.
The value created
infoboss gained clearer market propositions and a partner approach designed to reach customers beyond individual founder relationships. The team had a consistent way to explain the technology, its applications and the opportunity for partners.
The business subsequently became part of Infoshare+. Omni Partners announced the acquisition of infoboss alongside 3C Consultants on 25 June 2026.
Preparing your business for its next stage?
Let’s make its commercial value easier to understand.