University Of Birmingham

Brand development / roll out

University of Birmingham, like many large organisations, had become a little lost in its own complexity. No unified application of its brand vision meant communications and promotional materials had become disparate and disjointed, and the institution was relying on its reputation to attract new students and commercial partners.

We understand brand. And so drawing on our long-standing relationship with the University, we acted as a strategic partner, supporting internal creative teams by first helping them to get to grips with their new brand. And then ensuring they could effectively apply it across the board.

With literally hundreds of brand assets and pieces of collateral to be created – from literature to learning spaces – we became the University’s brand partner; creating and rolling-out key campaign materials while refining clear design guidelines and carefully controlled processes to benchmark the quality and direction of others.

” AlignandPull have been supporting and developing our brand for the past 15 years. I consider them to be a partner and a safe pair of hands. They have worked alongside our internal team to deliver large prestigious projects and more recently ongoing support to help us reshape the way that we work as a commercial entity. The relationship is firmly rooted, with a unique team togetherness. “

CASE STUDY

Brand visual identity / packaging / campaign / literature

CASE STUDY

Name generation / product development UX / UI

For brands looking to strategic craft, and create experiences that deliver purpose, value and impact, we’d love to work with you.

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