Co-founding
ECOPROCORK.

Turning specialist expertise
into a working business.

We co-founded ECOPROCORK, investing our own capital and expertise.

Our involvement runs from the commercial model and manufacturing relationships to product communication, training, distribution and customer acquisition.

A specialist product only becomes a viable business when people understand why to choose it, know how to use it and can buy it with confidence. ECOPROCORK needed more than awareness: a clear proposition for different buyers, installers equipped to deliver the work, and product information, training and supply connected to demand.

That means joining up business strategy, product systems, the Academy, trade partnerships and digital retail. Each part has to support the others.

An Anglo-Spanish venture.

The venture connects Spanish material and manufacturing knowledge with UK application experience, training and market development.

We developed the business plan, positioning, brand architecture and routes to market. Product naming, system explanations, photography, sales materials and the website give a consistent account of what the business supplies and how it can be used.

Brand management continues through technical literature, presentations, workwear, applicator communications and project content. The identity has to work in the training room, at a merchant counter and on site as well as online.

A system range.
A clear purpose for each route.

We helped structure the product story around distinct applications, so buyers and installers can understand the choices:

• SLICS™: spray-applied cork systems for exterior walls and render.
• TLICS™: trowel-applied cork systems for internal walls.
• SLICS-R™: specialist roof refurbishment systems.
• SLICS-C™: cork-based refurbishment systems for coastal buildings and exposed frontages.
• SLICS-M™: internal cork insulation for boats, narrowboats and marine fit-outs.
• SLICS-V™: spray-applied cork for van and campervan interiors.
• ETICS: coordinated external insulation-board, reinforcement and finish systems.

The communication connects the finish with the preparation products, basecoats, reinforcement, equipment and installation guidance needed for the agreed specification. Specialist applications and new product development sit within that wider system approach.

Our role brings product development, application knowledge and commercial positioning into the same conversation. The question is what the complete offer needs to include, who it serves and how it reaches the market.

Content strategy.
From technical detail to useful communication.

We develop the content strategy around the questions that hold up a decision: what the material does, where it fits, what preparation it needs, who can apply it and what happens next. We translate product and application knowledge into website copy, product guides, presentations, training content, project stories and campaign material. Product photography identifies the range; finish samples explain choices; installation images and video show the work in practice.

That creates a useful content library for the website, e-commerce, presentations, training materials, trade communications, social content and campaigns. Consistent selection, captions and product language connect the same story across those channels.

The aim is to help a buyer, specifier, merchant or installer understand the next step: choose a product, request evidence, discuss a project or develop their skills.

Product testing.
Useful technical communication.

Product development and testing have to connect with the information people use to select, specify and install a system. We help organise that information into product guides, datasheet routes, training materials and project presentations.

The work includes explaining compatible components, intended uses and application requirements, and making supporting documents easier to find. Test evidence needs to stay attached to the product and build-up it actually covers; it cannot become a broader marketing promise.

An Academy.
A syllabus. Ongoing support.

We established the ECOPROCORK Academy and helped develop its training syllabus, teaching presentations, course materials and practical demonstrations. The work connects technical knowledge with a learning sequence that tradespeople can use: understanding the systems, assessing the job, preparing the substrate, setting up equipment, applying the material and checking the finish. Presentations bring together diagrams, application photography, video and project examples, with presenter guidance and links to further resources.

The one-day course combines classroom guidance with coached practice for people bringing existing trade experience. Its syllabus connects four areas:

• Assessment and preparation: substrates, repairs, masking, priming and system limits.
• Materials and equipment: mixing, spray setup, cleaning and maintenance.
• Application and finish: spray technique, coat build-up and an introduction to trowel-applied cork.
• Quality and planning: workmanship, drying conditions, faults, safe working and material quantities.

The wider pathway supports individual applicators, existing firms and contractor or maintenance teams adding a new capability. Specialist roof and cork-board work may need further training and specification; course attendance and Approved Applicator status are separate steps.

We also develop the journey around the course: training campaigns, enquiry and booking information, preparation for attendance and routes to further support. This connects the learning programme with the commercial work of attracting suitable trainees and helping them understand their next steps.

From manufacturing
to the merchant counter.

The commercial model connects manufacturing and importing with UK distribution, stock holding, logistics and fulfilment. The operation includes a distribution centre and technical and marketing support.

Our work spans distributors, independent merchants and stockholders: explaining the range, developing the supply proposition and connecting product communication with the practical questions around availability, ordering and delivery.

A useful trade partnership needs more than a product listing. Range information, application guidance, staff knowledge and access to technical support help the supply network serve its own customers.

Applicator resources.
Support beyond the course.

We help organise the information applicators need as they move from training into practical work: product and system guidance, technical documents, application content, equipment information and routes to further advice. The resource journey connects the Academy, product range, online shop and project support.

That gives installers a clearer place to find information and helps the business explain preparation, compatible components and the scope of the work. It also supports ongoing communication as products, applications and customer questions develop.

Social media support.
Campaigns with a clear next step.

We develop social content and campaign material around real projects, product explanations, training, merchant news and the people behind the business. Photography, short video, captions and supporting website content give each story a purpose and keep the brand consistent across channels.

Householder campaigns connect everyday property concerns with relevant information and an enquiry route. Training campaigns explain practical learning and the opportunity to add specialist skills. Trade communications cover seasonal work, project evidence, product knowledge and the optional support available through Business Builder.

The work extends to search content, campaign planning and enquiry follow-up. Website forms and CRM routing distinguish training, homeowner, trade and professional enquiries, helping the team understand the interest and continue the conversation with relevant information.

Business Builder.
Skills supported by a commercial plan.

An installer needs to turn technical capability into a service that can be surveyed, scoped, quoted and delivered. Our involvement extends to the commercial questions around material quantities, labour, preparation, access, equipment, programme and margin.

For existing firms adding cork systems, that connects positioning and sales tools with enquiry handling, quotations, customer expectations and follow-up. We developed Business Builder to extend that support beyond the training room. It starts with a free digital audit after Academy training, covering the existing website, search presence, project evidence and enquiry journey. Applicators can use the priorities themselves or choose agreed paid implementation and ongoing support.

The offer brings together service positioning, websites, local search, content, social media and campaign support around the business the applicator wants to build. The practical value is a clearer way to explain specialist work, present evidence and manage enquiries. Business Builder is optional and separate from Approved Applicator approval.

Different buyers.
Different decisions.

Our audience strategy connects householders, trades, education and professional construction audiences with the information and support relevant to them. We develop the proposition, content and engagement approach for each group.

Universities and training schools: make specialist knowledge teachable.

These audiences need material knowledge they can examine and practical content they can use. Our engagement connects technical explanations, teaching presentations and application examples with discussions about learning, skills and the relevance of cork systems to their work.

Housing associations, local authorities and property teams: support an informed refurbishment decision.

Their questions concern building condition, resident needs, maintenance, delivery and suitability across a property portfolio. We shape project information and engagement around those priorities, giving teams a route into technical, specification and procurement discussions.

Specifiers and architects: make the proposition assessable.

They need to understand where a system fits, how it is built up, what evidence supports it and where its limits lie. We connect product and system explanations, finish information and technical resources so a discussion can move from general interest to the requirements of a specific project.

Householders: start with the home, not the product terminology.

Campaigns begin with recognisable concerns such as cold rooms, condensation, tired finishes or exterior maintenance. Plain-language content explains the relevant options, what needs assessing and the next step, helping people move towards an appropriate product or property enquiry without blanket performance promises.

Applicators and trade businesses: connect new skills with a workable service.

They want to know what they will learn, what equipment and preparation are involved, and how to explain and quote for the work. Training campaigns, practical resources and Business Builder connect those questions with a clear pathway from learning to service development.

The commercial value is relevance: each audience can see how the offer relates to its own priorities, what information it needs and who to speak to next.

We connect audience research and positioning with presentations, product information, project evidence, campaigns and enquiry journeys. The purpose is to make the next commercial conversation more useful, with the right information reaching the right team.

E-commerce retail.
A connected customer journey.

We developed the website as both a route to market and a working part of the business. It brings together product retail, training enquiries, technical resources, project stories and installer information.

The e-commerce offer includes cork products, compatible preparation materials, tools, accessories and samples. Clear categories and product communication help customers find the relevant range, with ordering connected to supply and fulfilment.

Enquiry forms, CRM integration and follow-up routes connect interest with a responsible team. Search content, campaigns, photography, video and ongoing website management support the journey from first question to product order, training enquiry or project discussion.

Visit ECOPROCORK

What this means
for your business.

ECOPROCORK brings together the breadth of work we undertake with owners and leadership teams: business planning, product and service development, brand strategy, learning programmes, channel development, e-commerce and ongoing delivery.

It also gives us direct experience of the connections between those decisions. Each campaign creates demand that supply must fulfil. New systems need clear guidance and capable installers. Merchants need a proposition that works for their customers and operations.

The value is visible in the working parts of the business: a structured product offer, a training syllabus and teaching materials, resources for applicators, Business Builder, audience-specific content and campaigns, and an online route from enquiry to product ordering or training discussion. These give the team practical tools to explain, sell, teach and support the offer.

For an owner launching a specialist offer, the relevance is turning expertise into something customers can understand and buy. Leadership teams entering new markets need to develop a credible proposition for each audience and equip the people who sell and deliver it. Established businesses whose marketing and operations have become disconnected need to join the message, content, training and enquiry process around the same commercial priorities.