Ideas into action
21 Oct 2026
A higher-value exit starts with building a stronger business well before a sale. The work includes making its market position, customer value and routes to growth clear enough for others to understand. That was the ambition behind our three-year engagement with infoboss. Its founders had developed sophisticated data-management software. Our role was to connect that […]
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15 Jun 2026
A construction brand is shaped by what happens on the job: how people communicate, manage changes, solve problems and finish the work. Marketing should make those standards clear and show the evidence behind them. Agree the standards before work starts Quality depends on more than the final inspection. Teams need to understand what good delivery […]
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15 Jun 2026
A growing business may need more marketing experience than it can sensibly hire in one role. A fractional team provides agreed senior input and specialist support alongside the people already in the business. Start with the gap Sometimes the missing piece is direction: which customers to pursue, what to say and where to focus. Elsewhere, […]
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3 Mar 2025
A marketing workshop can give a leadership team time to work through decisions that are hard to resolve between day-to-day demands. Its value depends on the preparation and what happens afterwards. Bring a clear question Choose the issue the session needs to address. It might be an unclear offer, a new audience, conflicting messages or […]
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21 Dec 2023
An archive note reflecting on our work during 2023. The year included work with owner-managed and family businesses, alongside projects involving business change, investment and plans for a future sale. Each required a different response. A common starting point We began by understanding what the owners wanted to achieve, what customers valued and what the […]
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11 Sep 2023
Archive notice: this article originally promoted the Business Growth West Midlands launch event on 12 September 2023 at Coventry Building Society Arena. The event has passed. The launch brought together business leaders, entrepreneurs and support providers to introduce the regional service and discuss support for West Midlands businesses. Assess support against your priorities A support […]
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24 Aug 2023
Recruitment communications should help a candidate decide whether the job and business are right for them. Start with an honest account of the work, the expectations and what the employer offers. Find out why people stay Talk to employees who know the role. Ask what they value, what is difficult and what a new starter […]
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23 Aug 2023
A business with limited time and budget needs to choose where to concentrate. Focusing on a defined audience can make the offer, message and sales effort more relevant. Choose a useful focus A niche might be a type of customer, a technical requirement, a sector or a problem you solve particularly well. Check that there […]
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15 Aug 2023
As a business grows, marketing needs clear ownership. The question is which skills the business needs, what should sit inside the team and where outside support is useful. Define the work before the role List the decisions and tasks marketing needs to handle. Research, planning, design, content, digital delivery and reporting require different skills. A […]
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1 Aug 2023
When businesses combine, decisions about names, offers and communications affect customers and employees. Brand work should help people understand what is changing, what is staying and who they will be dealing with. Understand what each name represents Review the customers, reputation, offers and relationships attached to each business. Avoid assuming that one identity should immediately […]
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