There is a lot of noise in business about brand, growth, visibility, and market position. Most of it starts in the wrong place. People talk about websites, social content, brochures, bids, sales decks, and lead generation. All of that has its place. But none of it creates a market leader on its own. Not in […]
CONSTRUCTION MARKET LEADERS ARE BUILT FROM THE INSIDE OUT Read More »
For many growing businesses, marketing sits in an awkward space. It is clearly important, yet often underdeveloped. There is pressure to generate leads, build a brand and support sales, but without the internal structure or budget to do it properly. We see this every day. Ambitious SMEs with strong products or services, but marketing
WHY MORE SMES ARE TURNING TO FRACTIONAL MARKETING TEAMS Read More »
Running a small business is full-on. SME Marketing often gets pushed aside between serving customers, managing money, and keeping things running. Maybe you’ve tried it before and got nothing back, or you don’t know where to start. You’re not alone – many SMEs feel the same way. That’s why we created Align and Pull SME
SME MARKETING WORKSHOP Read More »
Celebrating Successes in As we navigate through 2023, reflecting on the diverse range of work that Align and Pull has been successfully delivering. This year has been diverse work for our marketing consultants, lot of business different sectors, each with unique challenges and aspirations. SMEs and Owner-Managed Businesses A substantial portion of our work in
ONWARDS AND UPWARDS Read More »
The official launch of Business Growth West Midlands, a groundbreaking initiative aimed at empowering West Midlands SMEs to thrive and expand. This event promises to be a game-changer for the region’s business landscape. Here’s everything you need to know about this exciting occasion: Who Should Attend? This event is tailor-made for West Midlands business leaders,
SUPPORTING WEST MIDLANDS SME GROWTH, SUPPORT, FUNDING AND GRANTS Read More »
Recruitment can often feel daunting and expensive for small and medium-sized enterprises (SMEs) in today’s competitive business landscape. The challenges are numerous – from the hefty investments in time, money, and advertising to the disruption caused by high turnover rates. With the emergence of Generation Z cohort and their unique set of values, coupled with a candidate-driven
RECRUITMENT STRATEGIES FOR SMES Read More »
In the vast and competitive business landscape, it’s natural for entrepreneurs to aspire to reach the broadest possible audience. However, trying to please everyone often leads to diluted messages, ineffective strategies, and missed opportunities. In contrast, niche marketing offers a powerful alternative that embraces focus and specificity, allowing businesses to connect more deeply with their
THE POWER OF NICHE MARKETING Read More »
Running a Small and Medium-sized Enterprise (SME) comes with its fair share of challenges. In a world driven by rapid technological advancements and fierce competition, effective marketing has emerged as a crucial factor in determining the success of SMEs. While investing might seem daunting, building a dedicated marketing team can yield remarkable benefits for your
WHY SMES SHOULD INVEST IN BUILDING A MARKETING TEAM? Read More »
Effective Brand Management Can Enhance SME Mergers and Acquisitions Starters Mergers and acquisitions (M&A) have long been seen as a strategic move for Small and Medium-sized Enterprises (SMEs) seeking growth, increased market share, and enhanced competitiveness. However, it is disheartening to note that close to seven in ten of these M&As dramatically fail to create
EFFECTIVE BRAND MANAGEMENT CAN ENHANCE SME M&A Read More »
Underselling is the Issue Small and Medium-sized Enterprises (SMEs) are the backbone of economies worldwide, bringing innovation and diversity to various industries. However, many SMEs face one common challenge: underselling, poor positioning, and undervaluing of their products and services. This behaviour often leads to getting lost in the noise, where they compete solely on price,
UNDERSELLING SME’S Read More »
