Ideas into action

Author: lucy white

28 Jul 2023

Are SMEs underselling themselves?

A business can deliver good work and still make it difficult for buyers to understand its value. The issue is often the gap between what the team knows and what its marketing explains. Be specific about the value Describe the problem you solve, the customers you suit and what you do differently in practice. Broad […]

Read the article ↗

24 Jul 2023

Marketing is a marathon

Marketing needs continuity, but time alone does not make a plan effective. The work needs a clear purpose, regular delivery and a way to learn from the response. Give the work a specific job Decide what needs to improve: awareness with a defined audience, understanding of an offer, the quality of enquiries or support for […]

Read the article ↗