Ideas into action
3 Mar 2025
A marketing workshop can give a leadership team time to work through decisions that are hard to resolve between day-to-day demands. Its value depends on the preparation and what happens afterwards. Bring a clear question Choose the issue the session needs to address. It might be an unclear offer, a new audience, conflicting messages or […]
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21 Dec 2023
An archive note reflecting on our work during 2023. The year included work with owner-managed and family businesses, alongside projects involving business change, investment and plans for a future sale. Each required a different response. A common starting point We began by understanding what the owners wanted to achieve, what customers valued and what the […]
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15 Aug 2023
As a business grows, marketing needs clear ownership. The question is which skills the business needs, what should sit inside the team and where outside support is useful. Define the work before the role List the decisions and tasks marketing needs to handle. Research, planning, design, content, digital delivery and reporting require different skills. A […]
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