As a long-standing client, Mayflex and Excel Networking asked us to create a new specialist brand to address the rapidly evolving demands of the data centre market. The result was Elevate – a premium data centre infrastructure brand designed to support the future of critical digital environments.

Launched in 2025, Elevate needed to stand apart from existing connectivity brands while retaining the credibility of decades of Excel expertise. Our challenge was to define a clear, compelling proposition that would resonate across the UK, Europe, and the UEA, in a market driven by performance, resilience, and innovation.

We began with in-depth research into data centre operators, consultants, and integrators, identifying the pressures created by accelerating data growth and evolving infrastructure requirements. This insight shaped a strong messaging framework focused on speed, power, flexibility, and long-term adaptability.

From this foundation, we developed the Elevate brand name, positioning, and visual identity – creating a confident, future-focused brand built for critical environments. Summed up in our tagline: Future Faster.

Elevate launched as a specialist data centre brand with a clear mission: to deliver high-performance connectivity solutions that help customers build faster, build better, and build for the future – successfully positioning Excel for growth in a highly competitive global market.