Selected work / OGLE
Seeing the opportunity.
Defining the proposition.
Business thinking, proposition and naming for a specialist land consultancy – focused on locations, commercial uses and the people who occupy them.
Client
OGLE
Sector
Land & commercial property consultancy
Our role
Naming · proposition · visual identity
The business behind the name
OGLE is a specialist consultancy concerned with land opportunities and how locations can serve commercial occupiers. Its work includes identifying sites, land banking and considering high-value uses for large businesses and chains.
The original project material describes expertise spanning the inception, development and occupation of roadside, drive-through and trade-park schemes. The proposition needed to communicate that specialist role, rather than read as a generic property business.
A proposition rooted in place
Our thinking began with the business: what it helped clients find, why location mattered and how the offer should be understood. The task was to give the new consultancy a clear proposition and a memorable way to introduce itself.
OGLE connected with the idea of looking – where attention goes and where people gather. That provided a naming idea linked to the business’s focus on identifying places with commercial potential.
Thinking carried into identity
We developed the name and visual identity to express the proposition and support the business’s launch. The brand gave a specialist offer a concise, recognisable introduction.
The documented work covers proposition, naming and identity. No land-value uplift, transaction volume or financial return is claimed.
The proposition in place
